Using GenLogs for Sales Calls and Cold Outreach

Improve your cold calls with prospects using these tips

Written by Alex Burlingame
January 2, 2025

When hunting new customers, it's easy to establish yourself as a trusted partner with GenLogs.

Steps

1. Look up the shipper by name in GenLogs
2. Identify their location(s). Click into a location to view its lanes
3. Name drop 2 or more of these lanes in your cold outreach

Example

SALES REP: Hi ABC Shipper, this is John from Acme Logistics.

I know you get a lot of these sales calls. I'd love to run you through the strengths in my network. If there’s alignment, let’s do business. Otherwise I won’t call you again.

How does that sound?

SHIPPER: OK go for it.

Look at their network map in GenLogs. Reference a couple of their lanes. In this case, we will mention their lanes servicing Laredo, TX and Little Rock, AK.

SALES REP: We are really strong from Dallas to and from Laredo and Little Rock. Is there any chance you have volume for either of those lanes?

SHIPPER: Actually, yes. We run both of those lanes.

Conversation continues...

Conclusion

By naming multiple lanes of the shipper, you are able to stand out to other brokers and show the prospect that you understand their needs. From there, you can discuss pricing and other details to close the sale.